The translation profile
The translation profile is the site-specific part of the instructions given to the AI service. It decides whether the translation sounds like your website — or like any website. You find it in the options, tab "Translation profile".
The fields
- About the website. Whose website is this? One or two sentences, for example: "Website of an IT service provider for small businesses in the Rhine-Main area."
- Audience. Who is this written for? Say: "Owners of small businesses without their own IT department."
- Tone. The desired tone of the translation. Empty means: factual and clear, close to the original.
- Glossary. Terms that are never translated — one per line or comma-separated.
- Additional instructions. Free text for everything the fields above do not cover.
Take the glossary seriously
The glossary is for your company name, your product names and third-party brands. Without it the model also translates well-meant things: a company name with a descriptive part becomes an English description, "Backend Booking" becomes a lower-case "backend booking". Everything that is a proper name belongs on the list.
Profile changes retranslate the whole stock
Every change to the profile — even a single glossary entry — makes the whole stock count as changed: the next run retranslates all articles, in batches up to the configured limit. That is intended (the old translation was made without the new instruction), but with token-billed providers it costs money. Settle the profile early and change it only deliberately afterwards.
For the same reason the approval is bound to the profile: after a profile change, the next real run requires a freshly reviewed sample.